Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

This marks a significant change in how influencer content can be marketed on the platform. Not only can influencers reach scale outside of their followings, but it gives Instagram a way to cash in on the influencer phenomenon.

According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram. Before the Facebook-owned social network introduced this branded content feature, there was no direct revenue stream for the platform to make money off the 500,000 active influencers on the platform.

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Report: 6 Key Drivers for Next-Gen Influencer Marketing

Download this report from Altimeter and Linqia, the only performance-based influencer marketing company, to learn how much budget to allocate, how to extend the life of an influencer campaign and how to keep legal and influencers happy.

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The Brand-Agency Relationship

With more and more marketers moving agency services in house, the working relationship between brands and agencies has gotten more complicated. This report looks at the shifting dynamics of in-sourcing, outsourcing and everything in between. Based on interviews with 40 executives, this report offers best practices and examples of how teams on both sides are making it work. Read the Executive Summary.

Webinar Now On-Demand: Location Intelligence–Adapting to the Evolving Privacy and Data Landscape

How is location data and consumer attitudes toward it creating challenges for marketers? Join our Meet the Analyst webinar and learn how marketers are using location data, how government regulations impact data collection and more. Made possible by HERE Technologies.

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The Weekly Listen: The Platform 'Excuse,' Google Stadia Pricing and the iTunes Shutdown

Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna. "Behind the Numbers" is sponsored by Salesforce. Listen In.

Quiz Challenge Series: Customer Experience, Week 1

To deliver an effective customer experience, marketers must first know who their customers and audiences are. Test your knowledge of customer experience with this week's quiz, and see how much you know about segmentation and personalization. Take the Quiz.

Daily Forecast: One-Quarter of the Population Will Use Smart Speakers Next Year

eMarketer forecasting analyst Eric Haggstrom shares our US numbers on smart speaker users, including its most popular age group. Made possible by Teads. Watch now.