Though Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, we estimate that Netflix’s viewership growth in Latin America will remain strong.
TikTok's Magnitude; Facebook Still Reigns; Netflix Viewership in Latin America
 

First, we take a look at Netflix's strong growth in Latin America.

Though Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, we estimate that Netflix’s viewership growth in Latin America will remain strong.

We forecast that this year, the Netflix audience in Latin America will increase by 26.4% to 70.1 million users. As the company continues to offer more local content, we expect this number to rise to 88.2 million by 2023, when 13.4% of individuals in the region will regularly watch Netflix.

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