Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
In Search of Scale, Direct-to-Consumer Brands Flock to TV
 

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads. Full Article

African-American Spend Will Hit $1.4 Trillion by 2020

New research examines the shopping and lifestyle habits of African-American Millennials, revealing they spend 62% more at Amazon than at Target. Get more insights like this in Viant’s new report, The Marketer’s Guide to African-American Millennials, to personalize marketing campaigns.

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Podcast | The Long Shadow of Cambridge Analytica
 

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next? "Behind the Numbers" is sponsored by Salesforce. Listen In.

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New Research from Forrester Consulting

While 94% of retailers believe their company "embodies customer obsession," only 18% of those same retailers report revenue growth from their customer-focused efforts. Understand the critical mistakes that prevent retail marketers from delivering the business results they need.

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Meet the Analyst Webinar: Making Sense of Artificial Intelligence
 

Artificial intelligence (AI) is no longer a futuristic, sci-fi trope—it’s a disruptor of core marketing and advertising functions. Learn how to navigate the wide array of AI solutions during our upcoming live-video webinar, sponsored by Adobe. Join us as eMarketer principal analyst Victoria Petrock provides an overview of the AI ecosystem, and shares five best practices for using the technology in your company’s operations. Reserve My Seat