US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.
US TV Upfront Ad Spending Will Fall $5.5 Billion for 2020-2021 Season; The Facebook Ad Boycott Picks Up Steam
 

US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

This is a significant change from our pre-pandemic estimates, when we expected to see single-digit growth for both seasons at 2.3% and 1.8%, respectively.

The revised figures reflect about $1 billion less in spending for the 2019/2020 season and about $7 billion less for the 2020/2021 season, compared to our April 2019 forecasts.

Read the full article.

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