Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.
Facebook's Privacy Tool Is Finally Here; YouTube Won't Target Kids with Ads Anymore; Internet Users in France Abandon Tablets
 

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

Facebook’s announcement of the tool emphasized the “control” it would afford “you,” the user. While it will give users additional control over their data, it will not prevent Facebook from keeping the information or continuing to collect it—it will just get aggregated without being tied to specific user accounts.

On its website, Facebook says that future off-Facebook activity “will be disconnected within 48 hours from when it’s received. During this time it may be used for measurement purposes and to make improvements to our ad systems.”

Jay Nancarrow, Facebook’s director of policy communications, told Wired that this data is still provided to advertisers so that they can know the “effectiveness of their ad campaigns” and “give businesses aggregated site and analytics reports.”

People in Ireland, South Korea and Spain will be able to use the Off-Facebook Activity tool first before it rolls out more broadly later in the year.

Read the full article.

eMarketer Gathers Thousands of Data Points so You Don't Have To

Thousands of companies rely on eMarketer for trusted insights into the digital marketing world. eMarketer PRO can help your business with our unique approach and industry-standard research. Learn how your company can subscribe to eMarketer PRO.

See Plans and Pricing.
The Weekly Listen: YouTube Kids Ads, Facebook ‘Clear History’ Tool, and Discreet Facial Recognition
 

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more. Listen in.

chart-image
ICYMI: Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
 

Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI). Read the full article.

chart-image
Daily Forecast: For the First Time, Internet Users in France Are Abandoning Tablets
 

eMarketer vice president of forecasting Monica Peart shares why we’ve lowered our tablet usage figures for internet users in France and where they’re now spending most of their time. Watch now.