We take a look at slowing ad spending in Asia-Pacific, what the future of smart speakers might look like and how brick-and-mortars shifting online will help them weather the retail apocalypse.
Ad Spend Slows Down in Asia-Pacific; How Smart Speaker Use Will Evolve; Our Retail Ecommerce Forecasts

Asia-Pacific is home to some of the world's fastest-growing and most dynamic economies, but the current US-China trade war and other geopolitical factors are threatening the regions' economic vitality and affecting digital ad spend.

We estimate total media ad spending in Asia-Pacific will reach $234.39 billion this year, growing 8.2% but facing significant headwinds in a number of geographies.

Read the full article.

Try an RCS Messaging Pilot Program

RCS – It’s just too good to ignore! As many as 86% of smartphones will be RCS-enabled by the year 2020, and right now 74% of consumers have said they are more likely to engage with a brand that uses RCS. You should be leveraging the power of RCS to create more compelling interactions with your customers.

See for yourself.
Report: Q4 2019 Digital Video Trends

In our last 2019 installment of quarterly video overviews, we focus on how advertiser investment in connected TV (CTV) is growing as more inventory becomes available. This report includes our first-ever US CTV ad spending forecasts and our updated social network ad spending forecasts. We discuss where that spending is going, the launch of Disney+ and what to look for in Q1 2020. Read the executive summary.

Marketing Analytics Platform Comparison Guide

The amount of data available to marketers doubles each year, increasing the effort it takes to organize and analyze the data before it’s outdated. The solution – a single platform that automates data collection, mapping, modeling, and visualization.

Download the marketing analytics platform comparison guide.
Podcast: Smart Speakers Today, Ambient Computing Tomorrow

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars. "Behind the Numbers" is made possible by Moat by Oracle Data Cloud. Listen in.

Daily Forecast: Established US Brick-and-Mortars See Sales Growth Shift Online

eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot. Made possible by Tremor Video. Watch now.