The privacy law becomes enforceable today and is already getting users to question how their data is being used.
SPECIAL NOTE: There will be no eMarketer Daily Newsletter on Monday, May 28, in observance of Memorial Day in the US.
Five Charts: How the GDPR Will Affect Marketers
 

The privacy law becomes enforceable today and is already getting users to question how their data is being used. Full Article

Six Strategies to Address Consumer Identity Breakage

Infutor's most recent infographic uncovers how incomplete or inaccurate customer data impacts your business and offers six strategies to address those issues to improve your marketing results.

Download now.
Is the Ad Tech Sector Ready for GDPR?
 

Wrapping up our weeklong series of conversations about the impact of GDPR, today we focus on the ad tech sector, which is at the center of the debate of data and its use. eMarketer analyst Lauren Fisher discusses the challenges with Julia Shullman, chief privacy counsel at AppNexus. Listen In

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Visual Transformation: Creating High-Impact Customer Experiences

In the digital age, consumers expect a customer journey that goes above and beyond. With this in mind, Magento, Zmags and Oracle Bronto have partnered to provide clarity on how retailers can deliver a cohesive shopping experience from first touch to final purchase.

Download the ebook to learn more!
Most Retailers Haven't Mastered Personalization Yet
 

Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey. Read Article on eMarketer Retail

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