Workplace transformation remains one of the pandemic’s biggest stories. As companies shifted to remote work in 2020, adoption of collaboration tools in China skyrocketed.
The rise of collaboration apps in China, and how marketers can harness their potential; HBO Max's ceiling, Amazon's effect on live sports, and palm payments
 

Workplace transformation remains one of the pandemic’s biggest stories. As companies shifted to remote work in 2020, adoption of collaboration tools in China skyrocketed—and Tencent’s app for enterprises, WeCom, was no exception. The app’s interoperability with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.

In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. In December 2020, the number of monthly active users (MAUs) in China more than doubled year over year to reach 72.2 million, per research firm QuestMobile.

Alibaba’s own collaboration app, DingTalk, also saw tremendous uptake in China during the pandemic, among not just knowledge workers, but also students using it for remote learning. In March 2020, there were 61.9 million new installs of DingTalk in China, up 436% year over year, according to QuestMobile data.

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