Why it’s time for drones, worker robots, biometrics and other emerging technologies to shine, and what consumers expect from brands during the COVID-19 crisis.
How COVID-19 Is Fast-Tracking Emerging Technologies; What Consumers Expect from Brands During the Outbreak

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that previously received lukewarm public and/or government support. This is especially true for innovations that reduce human-to-human contact, automate processes and increase productivity amid social distancing.

Delivery Drones

The coronavirus outbreak has given automated delivery a new sense of urgency. In China, JD.com, Pudu Technology and others have mobilized drones and robots to transport medical supplies within hospitals and clinics as well as to bring food, supplies and medicines to people confined to their homes. Support for drones in ecommerce is also ticking up. In the US and elsewhere, a growing list of companies, including Amazon, UPS, Alphabet, Domino’s Pizza and Walmart, are already testing drones to help cut last-mile delivery costs for products like retail items, medicines and fast food. Gartner anticipates that 24.9 thousand enterprise drones designed for this purpose will ship worldwide this year, though those figures were released in December 2019, prior to the outbreak.

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Podcast: What Consumers Expect From Brands During the Coronavirus

eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently. "Behind the Numbers" is made possible by InMobi. Listen in.

Report: Account-Based Strategies in 2020

To implement a successful account-based marketing strategy, B2B marketers have a big hill to climb. While building the foundation takes time and resources, doing so early can drive long-term success. This report provides an overview of account-based marketing and digs deep into the fundamentals of developing an advanced practice. Read the executive summary.

Podcast: Effective, and Noneffective, Ads During the Coronavirus Outbreak

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year. "Behind the Numbers" is made possible by InMobi. Listen in.