Programmatic podcast ad spending in the US, which we are forecasting this year for the first time, is growing at a fast rate from a small base.
US Programmatic Podcast Ad Spending Will Double in 2020; The Latest on TikTok, Quibi, and Peacock
 

Programmatic podcast ad spending in the US, which we are forecasting this year for the first time, is growing at a fast rate from a small base.

We define such ad spending to include podcast ads that are transacted and fulfilled via automation. Spend will double from last year to $31.3 million and reach $106.5 million by 2022.

Just 4.0% of total US podcast ad spending will transact or be fulfilled programmatically, up from 2.2% last year. That figure will increase to 8.0% in 2022.

Read the full article.

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The Weekly Listen: The Latest on TikTok, Quibi, and Peacock
 

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees. "Behind the Numbers" is made possible by Neustar Fabrick. Listen in.

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Apple TV+ Is Expected to Grow Viewers as Library Grows
 

We estimate there will be 18.8 million Apple TV+ viewers by the end of 2020. That figure will continue to increase year-over-year, more than doubling by the end of the forecasting period. Read the article.

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